Overview

Touched by the Sun is a luxury naturist travel brand offering body-positive, judgment-free vacation experiences. From intimate cruises to all-inclusive getaways, the brand is built on warmth, inclusivity, and radiant freedom. I led the complete digital and brand launch, helping shape the identity from the ground up.

My Role

I partnered with the founders to bring their sun-soaked vision to life through full-scope creative direction and digital infrastructure. The brand needed to be approachable yet elevated—appealing to seasoned naturist travelers and curious newcomers alike.

Deliverables

• Logo design reflecting warmth, movement, and the human form

• Website development with an emphasis on storytelling, luxury offerings, and booking readiness

• Social media strategy and content, showcasing lifestyle imagery, affirming messaging, and consistent brand voice

• Google Business profile setup and optimization for visibility

Impact

Touched by the Sun now has a cohesive, professional digital presence that radiates authenticity. The brand’s thoughtful design and messaging help potential clients feel welcomed, confident, and curious about their next unforgettable escape.