Overview

Vintage Relics – Website Optimization & Brand Refinement
I partnered with Vintage Relics to refine and optimize their existing website, transforming it into a fully operational, user-friendly experience. The focus was on improving usability, clarifying brand presentation, and ensuring visitors could easily navigate, explore, and engage with the site.

Deliverables

Website Optimization & Functionality
Updated and refined the existing website to ensure all features functioned smoothly and reliably for users across devices.

Branding & Format Updates
Enhanced branding consistency through layout, typography, and visual hierarchy updates that better reflect the Vintage Relics aesthetic.

Homepage Consolidation
Streamlined and consolidated homepage content to reduce clutter, improve flow, and guide users more intuitively through the site.

Navigation & User Experience Improvements
Reorganized page navigation to create a clearer structure, making it easier for visitors to find information and browse offerings.

SEO Optimization
Implemented on-page SEO improvements to support discoverability and search visibility without compromising the brand’s vintage character.

Highlights

• Improved site usability and performance without a full rebuild

• Cleaner navigation and content hierarchy for a better user journey

• SEO-friendly structure aligned with branding and design updates

Impact

The refinements resulted in a more polished, accessible, and search-ready website allowing Vintage Relics to better serve users, strengthen brand consistency, and present a professional digital presence that supports growth.